Post-Event Report Prepared For
Bumble
🏁 Post-Event Report · 2026
↓
Scroll to explore🎬 Event highlights
2026 Highlights Reels
Highlights Reel
Finishers Reel
Route & Entertainment
Wrap Up Video
Event Overview
Registrations · Finishers · Finish Times
📊 Overview
Event Snapshot
19,248
Total Registrations
Athletes signed up for the 2026 race
Recorded Finishers13,95474.2%
First-Time 10K Runners3,70920.6%
Charity Entries1,87210.0%
Average Finish Time1:00:58
🏃 Who ran
Participant
Demographics
Gender Split
52.8%
Male
Male52.8%
Female46.6%
Non-binary / prefer not to say0.6%
Age Breakdown
Average age 37.8 (median 35) — the largest group is 30–34 (20.0%), followed closely by 25–29 (19.1%).
Ethnicity
White British48.4%
White Other16.9%
Asian / Asian British14.0%
Prefer Not To Say10.3%
Black / Black British4.6%
Mixed / Multiple Groups3.9%
Other Ethnic Group1.9%
📍 Where they came from
Location
92.4%
of confirmed athletes travelled from within the United Kingdom, with the remaining 7.6% travelling internationally to take on London.
Top UK Counties (outside London)
01Kent4.4%
02Surrey4.3%
03Essex4.3%
04Hertfordshire2.8%
05Berkshire1.3%
Top 5 London Boroughs
01Wandsworth4.3%
02Southwark2.2%
03Tower Hamlets1.8%
04Lewisham1.7%
05Newham1.7%
Partner Data
General Survey Results
💬 Participant responses
Survey Results
+67
📈 Net Promoter Score among Saucony London 10K finishers — driven by 72.7% of respondents rating their experience a promoter-level 9 or 10 out of 10.
8.7/10
Overall Satisfaction
Weighted average rating
+67
Net Promoter Score
72.7% of respondents are promoters
8.4/10
Likely To Return Next Year
Weighted average rating
Digital Stats
Event App · Email Database
📱 In-race technology
Event-Day App
11,906
Active App Users
121,173
Total App Opens
672,863
Screenviews
1,692,871
Total App Activities
9,621
Total Downloads
iOS: 7,766 · Android: 1,855
2,075
Connected Startnumbers
57% / 43%
App Users — Male / Female
25–34
Largest App User Age Group
🔥 Most Used App Features
Find Participants19,675 views
Live Tracking12,231 views
Live Rankings10,140 views
📧 Our audience
Email Database & Engagement
73,500
Total Database
Motiv London 10K subscriber base
1,096,095
Total Sends
Jan–Jul 2026
18.6%
Open Rate
203,363 opened
3.2%
Click Rate
35,382 clicked
Coverage
Coverage · Content Performance
📸 Event day photography
Through The Lens
